Chuck Greb, the man who found Velvet the basset hound for Hush Puppies had died

November 20th, 2009 - 10:10 am KY Time

Howllo Fellow Basset Hound and Hush Puppies Lovers……

November 19, 2009

KITCHENER — Charles (Chuck) Greb of shoe- and boot-maker Greb Industries in Kitchener, has died.

As national sales director of the company, Chuck Greb was the man who found Velvet, the basset hound that became emblematic of the company’s Hush Puppies brand in the 1960s. Kodiak was another well-known Greb label.

Chuck Greb Velvet

Waterloo, Ontario – Friday Dec 5, 2008 – Chuck Greb stands in front of a photo of Jasmine and Velvet, basset hounds he owned in the early 1970s. Violet (right) was a mascot for the Hush Puppies shoes produced by Greb Industries, a company founded by his grandfather. Philip Walker, Record staff

At its peak in the early 1970s, Greb Industries operated seven plants in North America, and had 2,200 people on its payroll. The family sold the company in 1974. The last local plant closed in 1990.

Nearing 80, Greb teamed up with a retired journalist to publish The Greb Story, an account of the family’s 64 years with one of the city’s legacy industries.The name and symbol came from Wolverine’s marketing department, but Greb brought the concept alive with a real basset hound named Velvet, and a small sidekick, Jasmine.

The dogs lived the life of Riley.

“Velvet traveled with me wherever I went,” Greb says. “She stayed in the finest hotels.”

In 1973, Velvet and Jasmine disappeared, unleashing international media attention and public outrage. Jasmine’s body was eventually found at the bottom of a silo. Velvet was never found.

“I think some kids probably did it,” Greb says.

The following year, the family sold the business.

End of article….

I would really like to read more of this man’s story and how he found Velvet.  Howl fasinating.

RIP Mr. Greb, you will be missed

More finding out about Velvet later….Love, Cat, Chaps and Emma

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Comments

  1. MaureenandSlinky
    November 20th, 2009 | 11:26 am

    This is so sad. He looks like a fine charismatic gentlemen.

    Poor Velvet and Jasmine, I had never heard about them until this post. I thought Jason was the first Basset Hound that Hush Puppies used.

  2. Cindy, Jethro, Rugby, Ozzie and Harriet
    November 20th, 2009 | 12:08 pm

    Poor puppies! I never knew they were killed like that. That’s just awful!

  3. November 20th, 2009 | 1:53 pm

    It is just horrible. I am sick after reading that. Just sick.

    Cat

  4. Janine Lortz
    November 20th, 2009 | 6:20 pm

    omg. Poor Velvet snd Jasmine!!!! I knew the hush puppy story, but not this part.

  5. Candy and Baile
    November 20th, 2009 | 7:52 pm

    Oh my – I thibk Velvet was the reason I always wanted a Basset hound. I loved to go into the shoe store (remember when there was a store that just sold shoes? and wasn’t in a mall?)) I fell in love with the Hush Puppy crdboard cut-outs. I still have a plastic Hush Puppy bank.

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